Pearce teams with Conunum Wines

The collaboration arrives in October.

"Everybody who knows me knows that wine is the way to my heart," Pearce said. "Conundrum has been my go-to for years and a staple on my tour bus, so partnering with them on my own limited-edition label is such a surreal, full circle experience. Can't wait for my drinking-aged fans to get their hands on it."

The label features the Conundrum logo adorned with wildflowers and a hummingbird.

"hummingbird" is the name of Pearce's latest album and upcoming tour.

"Conundrum is all about the journey and staying true to yourself," said Wagner, explaining the many points of connection he feels with Pearce and her music. "This wine started with my Grandpa Charlie, who did his own thing and came up with something entirely new. Turns out that a lot of people loved it. Today at Conundrum, we still seek out fresh ideas, challenge ourselves to evolve and look to inspire others. You know, grapes need to struggle on the vine to develop character – and so do all of us. Carly's story of resilience, growth and creativity make this collaboration a perfect fit."

Pearce will kick off her headline hummingbird world tour this Thursday in Windsor, Ontario, Canada at The Colosseum at Caesars Windsor. Presented by Conundrum Wines, the 40-plus date tour will continue through North American cities like Cleveland, Las Vegas, Calgary, Milwaukee, Dallas and Phoenix, as well as a run of European/United Kingdom shows including Stockholm, Sweden, Copenhagen, Denmark, Amsterdam, London, Manchester, England and Dublin before concluding on May 16, 2025 in Nashville, Tenn. Karley Scott Collins, Matt Lang, Wade Bowen and Carter Faith will join as support on select dates.