Jewel dreams on

Sponsored by www.sleepbetter.org, an online resource for health information and sleep advice, the "Sleep Better. Dream Bigger" project will employ a range of consumer education initiatives, media appearances, blogging, events, advertising, philanthropy and specially commissioned research that will raise awareness about the importance of a good night's sleep.

Jewel was approached by Carpenter Co., creator of www.sleepbetter.org, to support the project. "Jewel will help us get that message across," said Dan Schecter, vice president of consumer products. "Her life and her career is about going after a dream. She's an encouragement for others to achieve her dreams."

"I know that times are tough, and it's easy to lose sight of your dreams" said Jewel. "I hope that through this project, I will be able to encourage people to keep reaching for their dreams. "

While much of the campaign's spotlight will be on Jewel, who will be appearing on television programs throughout the country, the focus also will be on her hometown of Stephenville, Texas. Located 70 miles southwest of Fort Worth, the nearly 17,000-resident community will serve as home base for the project.

Journalist and novelist Dan Gearino will take up residence there, writing regular blogs about local citizens' hopes and dreams.

The "Sleep Better. Dream Bigger" project will kick off on July 15 and conclude a month later with a special picnic performance in Stephenville hosted by Jewel.