Keith label joins with Universal South Records

"Show Dog-Universal will still have the feeling of being an independent label with strong and personal relationships with all our artists," Keith said. "That is what Show Dog Nashville and Universal South have always been about, but combine the two labels and you have a powerhouse with more staff and better opportunities for our artists. I look forward to working closely with my friend and partner Mark Wright."

"The launch of this new company creates even more value for our combined artists, employees and business partners," Wright said. "Together, our best-in-class team will create even more opportunities for our artists, while expanding the services we offer. This is truly one-plus-one equaling three. Moreover, I am delighted to be partnering with Toby, with whom I have shared a close friendship for many years. His remarkable achievements as an artist and businessman define creative leadership at its very best. He will be invaluable to taking this company to even greater heights."

Show Dog artists included Trailer Choir, Mica Roberts, Mac McAnally and Carter's Chord.

The Universal South roster includes Joe Nichols, Eli Young Band, Cross Canadian Ragweed, Jennifer Hanson, Phil Vassar, Randy Houser, Kevin Costner & Modern West and Shooter Jennings.

Just who will be on the new label was not disclosed.