Swift shoots for Sony

The ads with Swift zero in on the Cyber-shot DSC-TX7 digital still camera. Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.

"My fans are on the cutting edge, and I'm very interested in the newest and best technologies out there," said Swift. "I'm super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing."

"This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for," said Stuart Redsun, Sony Electronics' senior vice president, corporate marketing. "Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The 'wow' factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action."