Thursday, January 5, 2017
– Blake Shelton announced today that he would expand his Ole Red music entertainment complex to Nashville and his current residence of Tishomingo, Okla.
"The secret's out! We're bringing Ole Red to Nashville and Tishomingo, OK!!" Shelton posted on Facebook.
The Nashville version will be on Lower Broadway and is slated to open in 2018. The Oklahoma venue will be open later this year.
"What this is about is building a lifestyle brand," said Colin Reed, Ryman Hospitality Properties Chairman/CEO. He talked of concept being a country brand lifestyle with tens of millions of fans around the U.S.
"We're going to make sure his persona his central to this business," said Reed.
The Ole Red concept is part of Ryman Hospitality Properties' strategy to create digital content, retail and entertainment venues that celebrate the country lifestyle.
The space will be a multi-level 26,000-square-foot entertainment venue with a two-story bar and restaurant, retail area, performance space, dance floor and private VIP booths for small groups. The complex will also include a large, private event space and a 6,000-square-foot rooftop featuring an indoor/outdoor bar and restaurant with panoramic views of Lower Broadway.
The performance space at Ole Red Nashville will be equipped with a state-of-the-art sound system and acoustics tailor-made for the event programming that will take place there, including intimate concerts, live band karaoke, showcases for up-and-coming talent .
Of Tishomingo, Shelton said, "This one, for obvious reasons, is going to be very special for me." The town has a population of about 3,500 people.
"Ol Red" was the name of a hit song Shelton recorded for his first album. George Jones originally recorded the song in 1990.The song is spelled differently than the entertainment complex.