Miller Lite agrees to sponsor Luke Bryan
Monday, November 17, 2008 – Luke Bryan signed a sponsorship deal with Miller Lite, starting this week and going through 2009.
"The Bryan family and Miller Lite go way way back," joked Bryan. "This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them."
The partnership will include on-pack product placement, touring, contesting and downloads to cross promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will make in-store stops at various Longhorn Steakhouse restaurants as part of the partnership.
The first on-pack promotion will include a physical copy of "All My Friends Say" where legal and will be in stores beginning today through Dec. 31.
Bryan has enjoyed success with hit singles All My Friends Say and Country Man.
More news for Luke Bryan
- 03/25/25: Bryan announces Farm Tour line-up
- 01/27/25: Bryan plans summer tour
- 01/13/25: Bryan heads west with Farm Tour
- 11/11/24: For Bryan, "Country Song Came On"
- 09/30/24: Bryan, Manning, Wilson host CMAs
- 08/08/24: Bryan has the "Mind of a Country Boy"
- 07/16/24: Bryan adds final Farm Tour date
- 06/14/24: Bryan has the "Mind of a Country Boy"
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