HARDY launches his own label; signs Sikarus
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HARDY launches his own label; signs Sikarus

Thursday, February 27, 2025 – HARDY launched his own label, CROW RECORDS, in a partnership with Big Loud Rock, it was announced today.

The initial signing is Sikarus, who released the song "Nonchalant." Sikarus is a solo project of Nashville songwriter Jordan Brooker.

"The second I heard Sikarus' music I thought to myself, 'What a cool sound, I want to do anything I can to be able to work with him,'" said HARDY, who is signed to Big Loud Records (Big Loud Rock is part of the company). "I've known Jordan for many years, and I'm so excited to finally be able to say that we are officially working together. I love rock 'n' roll, I love exploring new things, and I couldn't be happier for Sikarus to be the first artist signed to CROW RECORDS."

"I'm incredibly honored to be the first signing at CROW RECORDS," said Sikarus. "I think HARDY is one of the most brilliant musical minds I've ever met. We've been friends for a long time, so getting the chance to work with him in this capacity is so dope. 'Nonchalant' is all about that attitude of going with the flow and not getting hung up on the little things. It can be a really beautiful quality in a person, so much so that it makes you want to write a song about it."

HARDY has formed CROW RECORDS with Big Loud Rock to sign, develop and release music from artists he is personally inspired by, pulling largely from the rock canon. HARDY himself has rocked hard on albums and in concert.

"HARDY is a generational talent, and all of us at Big Loud Rock are honored to continue strengthening our partnership with him by joining forces on CROW RECORDS," said Big Loud partner and President of Big Loud Rock Joey Moi. "Developing the next generation of alternative and rock artists is at our core, and collaborating with HARDY to sign and foster new talent in the space has the whole team excited as we continue to expand."

Brooker has enjoyed cuts for Luke Combs. Raised on country, Brooker found his major inspirations when his older brothers turned him on to rock in his early adolescence, starting with classics like Led Zeppelin and Nirvana. HARDY and Brooker, friends and collaborators during their early years in Nashville, reconnected in recent months with HARDY making Sikarus his first CROW RECORDS artist almost immediately upon hearing demos.

Sikarus will join HARDY on select dates of the JIM BOB World Tour this year, playing arenas and amphitheaters across the U.S. including New York's Madison Square Garden in August and September.


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