Young's "You Didn't" video drops
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Young's "You Didn't" video drops

Friday, February 18, 2022 – Brett Young is out with the music video for his latest single "You Didn't."

Directed by Seth Kupersmith ("Mercy," "Catch, "Lady" and "Not Yet), the pair conceptualized the clips for Young's latest track infusing visuals and details throughout the painful journey of unrequited love. Young is on-screen with his co-star and wife Taylor Mills Young as he immerses himself in the memories of an unraveling relationship.

"The cool thing about this video is that it lets you in on how the narrator is actually feeling, as opposed to how he's presented in the song," Young said. "He is saying all the right things so his girl doesn't feel guilty, but then the video sheds light on how much of that is a lie and how deeply he's actually struggling. As always, Seth delivered beyond my wildest expectations, and it's never a bad day when you get to work alongside your beautiful wife."

Young and Cuppersmith also conducted a chat about the video.


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